Who We Are
Al-Rowad Holding
Our Journey: A Legacy of Leadership
Welcome to Al-Rowad Holding, a pioneering force in Libya’s business landscape for over four decades. Established with a vision to drive economic progress and societal advancement, we have grown to become one of Libya’s largest and most respected privately-owned companies.
At Al-Rowad Holding, we are more than just a company; we are a cornerstone of Libya’s economic landscape. With a rich history spanning four decades, we have played a pivotal role in shaping the past, present, and future of our nation.
Mission
At Al-Rowad Holding, our mission is clear: to empower Libya through innovation, progress, and sustainable development. We strive to drive positive change in our communities, foster economic growth, and enhance the quality of life for all Libyans.
Vision
Our vision is to be the driving force behind Libya’s economic transformation. We envision a future where our commitment to innovation, community, and integrity propels us to new heights of success while positively impacting the lives of our people.
Values
Innovation & Change
Innovation and change are at the core of everything we do at Al-Rowad Holding. We continuously seek out new opportunities and embrace emerging technologies to drive growth and progress across all sectors of our business.
Community & Prosperity
At Al-Rowad Holding, we believe in the power of community and prosperity. We are deeply committed to giving back to the communities we serve, creating opportunities for growth and development, and fostering a brighter future for all.
Honesty & Integrity
Honesty and integrity are non-negotiable values at Al-Rowad Holding. We conduct ourselves with the utmost transparency and integrity in all our dealings, earning the trust and respect of our customers, partners, and stakeholders.
Customers & Excellence
For over four decades, Al-Rowad Holding has been dedicated to delivering excellence to our customers. We go above and beyond to exceed their expectations, providing unparalleled products, services, and experiences.
40 Years in Libya
From Roots to Future – Insights into Libya's Development
Al-Rowad Holding’s extensive experience in Libya spans decades, giving us unique insights into the country’s past, present, and future. We have been instrumental in shaping Libya’s economic landscape and remain committed to driving its continued growth and prosperity.
Message from the Chairman
Libya is a country whose time has finally come, and we are proud now to be able to open our doors and welcome you to explore the opportunities that this nation has to offer.
The economic and cultural benefits of a thriving commercial sector where people are free to express their choices are clear to me. But as I write, there remains much work for us to do; to rebuild our cities, to restructure our company, and to restore our economy, and to restore the confidence that was hidden for so long but which still characterizes our people.
Retailing has an incredibly important role to play here and I am excited by the opportunity this presents for my colleagues, our partners, and for Libya as a whole.
I believe my company has already proven itself a reliable, professional, and effective ally to some of the world’s foremost companies, and we invite you to consider us for partners in Libya.